Opening of Abu Dhabi Boutique
Piaget’s official boutique opening glitters with the Limelight Garden Party collection in Avenue at Etihad Towers.
Illustrious watch making brand, Piaget, recently opened the doors to its latest, exquisite boutique in Abu Dhabi’s high-end luxury shopping destination, Avenue at Etihad Towers. Taking place on the 27th of November, 2012, the boutique’s inauguration was held under the patronage of His Highness Sheikh Nahyan bin Mubarak Al Nahyan, the Minister of Higher Education and Scientific Research and member of the ruling family. Adding their grace to the event were Piaget’s first Middle East ambassador and guest of honor, renowned Arab singer Yara, along with the brand’s CEO Mr. Philippe Léopold-Metzger.
Mr. Philippe Léopold-Metzger, Chief Executive Officer of Piaget, highlighted the importance of its newest boutique in the Middle East market for the brand: “The opening of the first internal boutique for Piaget in the Middle East is a tremendous challenge. It will bring the brand closer to our end customers and give very important feedback on the desires of the local clients. The Middle East is more than ever a strategic area for Piaget. The vitality of the domestic market and the sustained influx of tourists create a significant potential for expansion”.
Naming Yara their first brand ambassador in the Middle East, Piaget looks set to show their commitment to the people of the region and embrace the challenge. Speaking out on their partnership, the Brand Director, Jean-Marc Shammas said, “Yara’s understated elegance, beauty and talent were simply a perfect match with Piaget. We wanted an ambassador that our audience in the Middle East would be able to identify and share similar values with. I am convinced that this will be a very fruitful relationship, one that will see both Piaget and Yara gleam even brighter.”
The theme of the boutique launch was reminiscent of Piaget’s exquisite new collection, the “Limelight Garden Party,” that made its debut at this year’s Salon International de la Haute Horlogerie (SIHH). Visitors to the boutique will be able to view the elegantly charming collection as it will be available in store for the next three months.
Inspired by a typical summer garden-party, the vivacious collection contains animated diamond-set birds and precious sparkly blossoms as the pieces transport you to a garden full of Emeralds and Diamonds with flashes of chalcedony and pink tourmalines.
Lending its own touch of allure and grace to the boutique, the pulsating array of extraordinary pieces is a must have for every watch and jewellery connoisseur and a sight to behold in the spectacular boutique.
In a bid to create the perfect setting that reflected the “Limelight Garden Party” theme, a stunning garden pathway from the drop off point to the boutique was fashioned for the event with five models adorned in the High Jewellery collections, stationed in a large structure resembling a birdcage.
Further embellishments were added with picturesque park benches and plants, flawlessly working together to replicate a beautifully pleasant garden party. Sweet sounds swathed the boutique as a live harpist regaled guests while she worked her magic on the instrument nearby.
While Piaget’s boutiques have always echoed the brand’s grace and sophistication, this one goes a step further as it follows in the footsteps of Harrods in London and also of Zurich, Switzerland to become the third new boutique worldwide to open with Piaget’s latest architectural concept.
Spanning 156 square metres, Piaget’s new architectural identity has been created by Christine Querlioz from Paris’ renowned “Atelier Sasha,” who is credited with covering the design and implementation of concepts for numerous prestigious clients in addition to Piaget. Conveying a discreet elegance that is sensed rather than seen, the new architecture pays tribute to the rich Swiss identity and legacy of the brand that has made it an inimitable signature in Haute Horlogerie since 1874.
Christine Querlioz’s new concept invites you to embark on an evocative journey through the Piaget universe. Illuminating the assorted facets of Piaget, contrasting materials in gloss and matte have been accented with theatrical lighting on exceptional pieces. Dressed in black and
gold, with subtle touches of opulence inspired by the Viennese Secession period, the new architectural concept intensifies a feeling of preciousness and of the meticulous care lavished on the creation of each piece.
The latest Piaget boutique’s dwelling at a location such as Avenue at Etihad Towers is truly an ideal combination of magnificence and extravagance. Spread over two levels, Avenue at Etihad Towers presents a selection of prestigious international brands that make it the preferred shopping destination for enthusiasts of unique luxury items. An epitome of refinementand class, Piaget’s new boutique perfectly highlights the alliance and distinctive nature of Haute Horlogerie and Haute Joaillerie, two skills that Piaget has acquired and mastered.